Childrens Television Commercials: Analyzing the Representation of Fam

Childrens Television Commercials Analyzing the Representation of FamilyThe assignment requires childrens commercials to be studied to catch out how these commercials are coded to give heart and soul to a representation of the family. However, before this can be tackled the concept of representation must be discussed as well as clarifying what exactly is meant by childrens commercials. The assignment is open to many interpretations as to what constitutes a childrens commercial. A commercial aimed at children, especially youngish children, must have an address to both child and parent alike, as it is intimately likely the parent who result be purchasing any of the items desired. in that location is a crucial interplay at bottom commercials between selling the item to the child whilst also selling the product to the parent. When identifying childrens commercials it is advisable to look beyond the most obvious choice of toys or fun food to all the commercials involving the famil y which a child may be exposed to. Commercials are specifically placed to come across the maximum exposure to the best audience for their product, so any commercial shown during childrens viewing time must have some relevance for a child. Another point to be addressed is how is a child defined. In this essay, the rendering of a child from the Oxford Dictionary of Current English is taken in a modified form. The definition is a young human being below the age of puberty (1996, 141), but in this essay, because puberty occurs at polar stages in different people, a child is taken to be of primary school age. Yet further complexity is added when personal taste is taken into account. A child of five will want very different things than a ten-year-old child, it is hard to judge wh... ...ising children, which is then used to sell the product.BibliographyBignell, J. (1997) Media semiology An Introduction. Manchester University Press Manchester. Chandler, D. (2002) Semiotics the Basics. Routledge London. Goldman, R. (1998) Reading Ads Socially. Routledge London. Gunter, B. and McAleer, J. (1997) Children and Television. Routledge London. Johnston, R.J., Gregory, D., Pratt, G., and Watts, M. (2000) The Dictionary of human race Geography, 4th Edition. Oxford Blackwell Publishers. Kaufman, G. (1999) The Portrayal of Mens Family Roles in Television Commercials. WWW document http/www.findarticles.com/cf_0/m2294/1999_Sept/58469479/p1/article. jhtml?term=gender+role+advertising Spivak, G. (1988) Can the subaltern speak? in Nelson, C. and Grossberg, L. (eds) Marxism and the interpreting of Culture. Macmillan London. Childrens Television Commercials Analyzing the Representation of FamChildrens Television Commercials Analyzing the Representation of FamilyThe assignment requires childrens commercials to be studied to find how these commercials are coded to give meaning to a representation of the family. However, before this can be tackled the concept of representation must be discussed as well as clarifying what exactly is meant by childrens commercials. The assignment is open to many interpretations as to what constitutes a childrens commercial. A commercial aimed at children, especially young children, must have an appeal to both child and parent alike, as it is most likely the parent who will be purchasing any of the items desired. There is a crucial interplay within commercials between selling the item to the child whilst also selling the product to the parent. When identifying childrens commercials it is advisable to look beyond the most obvious choice of toys or fun food to all the commercials involving the family which a child may be exposed to. Commercials are specifically placed to gain the maximum exposure to the optimum audience for their product, so any commercial shown during childrens viewing time must have some relevance for a child. Another point to be addressed is how is a child defined. In this essay, the definiti on of a child from the Oxford Dictionary of Current English is taken in a modified form. The definition is a young human being below the age of puberty (1996, 141), but in this essay, because puberty occurs at different stages in different people, a child is taken to be of primary school age. Yet further complexity is added when personal taste is taken into account. A child of five will want very different things than a ten-year-old child, it is hard to judge wh... ...ising children, which is then used to sell the product.BibliographyBignell, J. (1997) Media Semiotics An Introduction. Manchester University Press Manchester. Chandler, D. (2002) Semiotics the Basics. Routledge London. Goldman, R. (1998) Reading Ads Socially. Routledge London. Gunter, B. and McAleer, J. (1997) Children and Television. Routledge London. Johnston, R.J., Gregory, D., Pratt, G., and Watts, M. (2000) The Dictionary of Human Geography, 4th Edition. Oxford Blackwell Publishers. Kaufman, G. (1999) The Portray al of Mens Family Roles in Television Commercials. WWW document http/www.findarticles.com/cf_0/m2294/1999_Sept/58469479/p1/article. jhtml?term=gender+role+advertising Spivak, G. (1988) Can the Subaltern speak? in Nelson, C. and Grossberg, L. (eds) Marxism and the Interpretation of Culture. Macmillan London.