Essay about Role of Women in the Epic of Beowulf - 1585 Words

Role of Women in Beowulf As an epic tale of heroes and monsters, Beowulf gives its readers much excitement and adventure, but Beowulfs importance is more than just literary. It offers many insights into the beliefs and customs of seventh-century Anglo-Saxon culture. Among these insights is the Anglo-Saxon view of women and their role in society. Good Anglo-Saxon women are peaceful and unassertive, greeting guests and serving drinks to the warriors and other men in the meadhall. Wealhtheow, the queen of the Danes, represents a typical subservient Anglo-Saxon woman. As a foil to Wealhtheow, Grendels mother is a strong and combative monster whom Beowulf must kill. By analyzing these two characters in Beowulf, we can understand the†¦show more content†¦621-2). When Wealhtheow first approaches Beowulf and the Geats, she bore him a cup / with gold-gleaming hands held it before him / graciously greeted the Geats warleader (ll. 623-5). The author then reinforces that she is a member of the weaker gender by directing Wealhtheow to her proper position behind the king. When the queen is not serving drinks or greeting the hall guests, she may usually be found obediently following Hrothgar throughout the meadhall and waiting for hope-news (l. 923). However, as queen, Wealhtheow shows her intelligence and ability to control men, to some degree, despite her limited powers; accordingly, the author expands her role from that of a traditional Anglo-Saxon woman to include gift-giver and guardian of the throne. Following Beowulfs fearless victory over Grendel, Wealhtheow offers a toast to the Geats and gives Beowulf rewards for his heroism. She tells Beowulf, Have luck with this neck-ring beloved Beowulf / accept these gifts gold-gleaming treasures / and use them wellemdash;may you win always / make known your strength and save for these boys / wise counsel-wordsemdash;Ill reward you for that (ll.1216-20). Wealhtheow cleverly uses this opportunity to safeguard her two children from Hrothulf, their mischievous older cousin. Should the king meet an untimely death, Wealhtheow needs to guarantee that HrothulfShow MoreRelated Role of Women in the Epic of Beowulf and Anglo-Saxon Society932 Words   |  4 PagesRole of Women in Beowulf and Anglo-Saxon Society  Ã‚  Ã‚  Ã‚  Ã‚   Beowulf, the hero of Anglo-Saxon epic, had many adventures, and many companions and fellow-warriors are mentioned throughout his story. Some of them seem noble and courageous, truly living up to the standards of their culture; some seem cowardly. But all have gained immortality in the words, many times transcribed and translated, of the famous epic. However, the women of the time are rarely mentioned in Beowulf. Still, even from those fewRead MoreAnglo-Saxon Literature Was Composed Between The Years 6501510 Words   |  7 Pagesbetween the years 650 and 1110. Beowulf is one of the most famous epics written during this time. It’s also known as the oldest surviving Germanic epic and the longest Old English poem. Most stories written during this time were about the deeds of warriors, heroic acts, and religion. Beowulf is a warrior from the Geats who is asked to come protect king Hrothgar from an attack by a sea monster named Grendel. All of these characters are men. There are ve ry few epics from this time that put any focusRead MoreThe Epic Of Epic Heroes984 Words   |  4 PagesIn terms of epic poetry, the word â€Å"epic† depicts a lengthy poem containing heroic events (Hirsch 1). For one to be classified as a hero, one must display certain qualities and experience events that prove a character’s heroic potentials. Epic heroes are somewhat similar to superheroes, yet they are also different. Like epic heroes, superheroes endeavor challenging events to protect civilians and defeat villains. While the two types of heroes are broadly alike, epic heroes are generally an evidentRead MoreThe Epic Of Beowulf By Joseph Campbell1038 Words   |  5 PagesEnglish epics were not written about women due to the fact that women did not need to go on a journey to find their womanhood. This thought by Joseph Campbell is somewhat true in the specific epic of Beowulf. This thought is true because all of the women do complete the role of giving noursishment or giving birth. However Wealhtheow, Hildeburh, and Grendel’s mother also overstep the social roles of women. First and Foremost, Wealhtheow, King Hrothgar’s queen, proves the truth that women have basicRead MoreA World Without Women : Why Beowulf Needs Women Characters1562 Words   |  7 Pages A World Without Women: Why Beowulf Needs Women Characters If there were no women in our world, our world would be drastically different. There would be no men born; men that are destined to be great warriors and kings would not exist. If there were no women in our world, there would be more war and less peace. There would be loneliness and less joy. Women are the heart and soul of our society. Without women, everything would fall apart. The roles of women in Beowulf are not vast: give birth, getRead MoreThe Importance Of Female Heroism Through The Epic Of Beowulf1660 Words   |  7 PagesBeowulf is known for displaying the importance of male heroism via Beowulf, but what about the significance of the women in the poem? The significance of women in Beowulf is overshadowed by the great heroism of the character Beowulf, but the women each have a reason for participating in the epic. The ideal woman was someone who was a noble, a mistress and loyal. An ideal woman is described in Maxim I: â€Å"at mead drinking she must at all times and plac es approach the protector of princes first, in frontRead MoreQualities Of Women In Beowulf707 Words   |  3 PagesFirst transcribed in 8 ACE, Beowulf is an epic poem that concentrates on a heroic male in a warrior society. The emphasis on male heroics leaves the distinction of female characters narrow and compressed. Even though women play a minor role in Beowulf the few who do appear to give an insight into what it takes to be a great woman during this time period. Two women specifically demonstrate the qualities of a great woman in this society, Wealhtheow and Hildeburh. Wealhtheow, queen of the Danes andRead MoreFree Will And Religion : An Epic Hero1478 Words   |  6 Pagescase in the epic poem, Beowulf. The story’s protagonist must endure many trials throughout his journey as an epic hero, defeating his opponent each time. However, Beowulf believes it is not his own strength, but the will of God that he is able to become victorious. As his journey through life continues, from warrior to king, fatalism is present time and time again in all his actions. In Seamus Heaney’s translation of Beowulf, the theme of fate dictates the outcome of each battle Beowulf must overcomeRead MoreBeowulf as Epic823 Words   |  4 PagesWhat makes an epic? Is Beowulf an epic? ï‚ · ï‚ · ï‚ · What is an epic poem, and how does it differ from other kinds of poetry or storytelling? How have epic poems traditionally been transmitted from generation to generation? How do tellers remember these long and complicated stories? According to Robert Harris’s Glossary of Literary Terms, he defines an epic as the following: Epic. An extended narrative poem recounting actions, travels, adventures, and heroic episodes and written in a high style (withRead MoreThe Similarities Of Beowulf And Sense And Sensibility1345 Words   |  6 Pagesgoing to have similarities. At first glance the two stories, Beowulf and Sense and Sensibility, are completely different, but if you look closer, youll find as many similarities as differences, its just that the differences are the most prevalent elements of these two literary pieces. To start off, Beowulf and Sense and Sensibility are very different. Firstly, Beowulf is an epic lyric poem; a lyric poem is a poem meant to sung, while an epic poem is an elegy, a poem mourning fallen warriors. Sense

The Women Of The 1920 S - 1125 Words

The twentieth century was a time for change. It was jam packed with cultural and economic changes. Specifically the women of the 1920’s created the most discussion. They made great strides in women’s suffrage, they became a mass culture, and there was a cultural civil war between the generations. There is more to the ‘20’s woman than just being a flapper. She is free, she is outgoing, and she is rebellious. The flapper woman is just one kind of woman in the 1920’s and in this paper I hope to educate you a little bit more about her as a whole, and argue that in the twenty-first century women are becoming their own version of the flapper. First off, women won the right to vote in 1920, forever changing the landscape of American politics. It took nearly one hundred years for reformers to win this right. A new type of woman was born with the passing of the nineteenth amendment. The roaring twenties made the perfect landscape for the stereotypic flapper; she had bobbed hair, wore short skirts, drank in public, spoke of unladylike things, and was being more sexually active than ever before. In all reality the majority of women did not partake of the inappropriate language but did adopt the fashionable flapper wardrobe. Many however were beginning to partake in premarital sex due to the more readily available birth controls and contraception. With new freedoms such as these, women were also seeking ne careers in professions like film, radio, nursing, farming, and even officeShow MoreRelatedWomen Of The 1920 S 19391305 Words   |  6 PagesWomen of the 1920’s-1939 The 1920’s was an era of dramatic political and cultural change, where many Americans lived in cities rather than farms. Many inventors came to be noticed as new cars were invented and as music entered the entertainment industry. A new style of music was invented mainly in the African American community, creating the Harlem Renaissance; which was an evolution of music and entertainment in Harlem, New York City. The women of America began to evolve in the 1920s, addingRead More1920 s Women s Fashion1868 Words   |  8 PagesGolda 23 April 2017 1920’s Women’s Fashion: Research Paper â€Å"In any era, fashion is a reflection of the time and what is going on in the culture politically, socially and economically.†1 The 1920’s witnessed a variety of dramatic changes for women; these changes, such as shorter dresses and stronger attitudes occurred primarily after World War I in spite of the prolonged development of women s’ rights through 1914 and 1920. With their new hair, fashion styles, and attitudes, women had started whatRead MoreWomen s Rights Since The 1920s1343 Words   |  6 PagesWomen have been trying to assert their rights since the 1920s. Waging a war with men and society to not be dominant but to be equal. They wanted to have an equal wage and equal power. Feminisms was and still is a very real cause but the meaning of the word gets confused. It is for women to be treated like men are. It isn’t to get rid of men or become more dominant than men. It is a feared word but in the 70s women tried to achieve this idea of equality as they still do today. Annie Lennox, a songwriterRead MoreAfrican American Women and Feminists of the 1920s1031 Words   |  4 PagesFeminist of the 1920’s In the 1920’s, blues was a very popular and dominating genre in the music industry. Generally, the blues was sung by African American women because according to the book entitled, â€Å"Blues Legacies and Black Feminism† by Angela Davis, â€Å"†¦The most widely heard individual purveyors of the blues—were women.† (Davis 4) The blues delivers certain emotions such as sadness, loneliness, love, sex, and feelings about the certain circumstances the artist may be going through at the timeRead MoreThe Role of Women in The 1920s Essay1497 Words   |  6 PagesUp until the 1920s, women’s struggle for their right to vote seemed to be a futile one. They had been fighting for their suffrage for a long time, starting numerous womens rights movements and abolitionist activists groups to achieve their goal. â€Å"The campaign for women’s suffrage began in earnest in the decades before the Civil War. During the 1820s and 30s, most states had enfra nchised almost all white males (â€Å"The Fight for Womens Suffrage† ). This sparked women to play a more emphatic role inRead MoreImprovement of the Position of American Women by the End of 1920s839 Words   |  4 PagesImprovement of the Position of American Women by the End of 1920s I believe that the following statement the position of all women in the USA had improved by the end of the 1920s is not true because only a small percentage of womens lives changed, these were usually the upper or middle class and those who lived in the cities. I intend to prove my beliefs in the following paragraphs by evaluating the different aspects of their lifes, work, home, society and clothingRead MoreIs Fitzgerald’s Portrayal of 1920’s Women Entirely Negative? Essay1726 Words   |  7 PagesAlthough the women reflect â€Å"foolishness† on the outside, The Great Gatsby provides several examples in which women empower themselves despite their inferior status. Although Fitzgerald may have viewed women as a weaker sex, several females in the novel demonstrate an underlying power through their relationships, and display some admirable qualities. Although they are not able to achieve the same amounts of success as men in the society; by attaching themselves to a suitable mate allows them to shareRead MoreHow Did Flappers Change The View Of Women During The 1920 S1003 Words   |  5 PagesHow did Flappers change the view of women in the 1920 s Before flappers came along women were very modest. They were brought up to be lady-like and did not even date men unless their parents came along. They would wear clothes that were long and fancy and would cover their bodies head-to-toe, because they were not allowed to even show their ankles. Flappers went against all theses customs. Their irresponsible actions included: around kissing men, dancing on men provocatively, and just not caringRead MoreChange of Attitudes Toward the Role and Status of Women During the 1920s and 1930s540 Words   |  3 PagesToward the Role and Status of Women During the 1920s and 1930s At the beginning of the 1920s all women over 30 and all women property owners over the age of 21 had been enfranchised by the Representation of the Peoples Act that was passed by the government in 1918. This act paved the way for the major change in the role and status of women that occurred during the nineteen twenties and thirties. Political change came first for British Women with new legislations Read More1920s Fashion - Research Paper1069 Words   |  5 PagesThe 1920’s fashion was a period of liberation, change, and even more importantly a movement towards the modern era. Fashion in the 1920’s varied throughout the decade but one could see the noticeable change from the previous fashion statements and eras. At the start of the decade, women began emancipating themselves from the constricting fashions by wearing more comfortable apparel. As women gained more rights and World War I forced them to become more independent, flappers came to be, mass-produced

Deception Essay Example For Students

Deception Essay Deception can never be justified. It can hurt and even destroy relationships forever. The main reason for this is that lies can often have unforeseen results. People lie or practice deception for a variety of reasons. At times it may be to convey a false impression or it may be to avoid hurting the feelings of a person. However, even lies that may be deemed harmless may have devastating results due to its unexpected repercussions. Students, especially adolescents practise deception to escape punishment. The unforeseen result of this is that deception becomes a habit with them. They probably had to lie to hide some shortcoming in their assignments, or to cover some breach in discipline they had unwittingly committed. Their success in the first attempt to deceive encourages them to continue their deception. This in turn leads to negligence of schoolwork and rules. Moreover, to support their original untruth they have to lie many times over. This inevitably has an adverse affect on their characters. They see deception as the only way to achieve success and in the extreme cases they may go on to become serious criminals. Some time back Readers Digest published an article featuring a high school student Heather Brookes fight against drug addiction. She was an exemplary student till she started hanging out with her seniors at school many of whom were deep into drugs. She was introduced to drugs by a schoolmate Some people consider some lies harmless as they categorize them as small social untruths meant to pretend that they like someone or something more than they actually do. The draw back in this situation is that one has to continue to maintain this false impression with repeated lies. At unguarded moments we may unknowingly reveal our true opinions and thereby hurt peoples feelings. People would then never value our pinions. Thus small lies may lead to our own social suicide. Airing honest opinions and practicing sincerity in all fields is the trademark of a good character. Honesty is the most important virtue and even small seemingly harmless lies can undermine a persons good intentions.

Option Theory in Finance

Introduction Opportunities are options. No one is obliged to take an opportunity. Every endeavor in life and business is deciding to take or leave an opportunity. Thinking of investment decisions as options ultimately changes the hypothesis and norms (of decision-making).Advertising We will write a custom essay sample on Option Theory in Finance specifically for you for only $16.05 $11/page Learn More The customary methods of management advise that the investment decision made cannot be reversed if the prevailing or expected outcome changes. As soon as we change the mindset and look at investment decisions differently, the premise of decision-making totally changes. Importance of the option theory The issues of uncertainty and irreversibility and the timing can alter the outcome of our decisions. The option theory in its own way tries to bridge the shortcomings of the conventional methods of investment decision making. A number of investments are uncerta in and irrevocable. They are also capable of postponement. Delaying an investment will undercut its net present value (NPV). In a commerce contractual relationship, the investor approaches projects with an ideal outcome in mind. The investor focuses on what is real and possible with both partners in the contract looking forward to the desired results. Once the investor has signed the contract, it implements its call option. After a company has exercised its option thereby making it irreversible, the company terminates its option. By exercising an option, a company surrenders them to the vices. Any new information that can influence the attractiveness of opportunity is no longer useful. Since the lost option signifies an opportunity cost, it is taken as part of the cost of investment. The opportunity cost is susceptible to uncertainty over the cost and value of an investment; therefore, future economic conditions that may shape the perceived risk of expected cash flows can have a lar ge impact on investment expenditure.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The major problem with NPV analysis is that it fails to recognize the importance of creating options. Options enable the company to embark on other investments in the future, since it allows managers to view opportunities in isolation. Option cost has significant implications for managers as they reflect about their venture decisions. Case in point companies often finds it beneficial to delay investment decisions and wait for more insight about the future market environment, even though analysis show that it is the venture is viable at present. Furthermore, there are circumstances in which uncertainty over the expected market conditions should inform the company to speed up investment. Cases of irreversibility and uncertainty One fundamental matter that the option theory puts across is the issue of uncertai nty and irreversibility. Venture capital is irreversible when they specific to an industry or a company. Investment in advertising and marketing constitutes sunk costs. Another example of irreversible investment is a cement plant. A cement plant can produce only cement. Other investments are irreversible. For example, when a buyer purchases a TV set, the decision to buy is irreversible. The buyer is not able to ascertain the quality of the device but he has no option but to accept it as it is. Irreversibility can also arise due to government regulations or differences in corporate systems. For example, excise duty of export goods may be evaluated after a company has invested in the export industry. The appreciation that capital venture decisions can or are irreversible gives the capacity to delay investments added advantages, although in most cases it is not practical to delay.Advertising We will write a custom essay sample on Option Theory in Finance specifically for you for only $16.05 $11/page Learn More Uncertainty also plays a crucial role in the timing of capital investment decision. A small increase in uncertainty can cause delays in investment decisions. Conclusion The options theory applies financial options theory to quantify the value of management flexibility in an uncertain world. It enables managers to distinguish and communicate the strategic value of investment in a project. Conventional methods such the net present value methods do not include the economic value of investment in a market of rife uncertainty. This essay on Option Theory in Finance was written and submitted by user Brooke C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Fair Tax Act Of 2013 Essays

The Fair Tax Act Of 2013 Essays The Fair Tax Act Of 2013 Essay The Fair Tax Act Of 2013 Essay The Fair Tax Act Of 2013 Name: Course: Date: The Fair Tax Act Of 2013 Conditions Surrounding Of the Fair Tax Act The fair tax proposal is meant to eliminate the unfairness in the current tax system. The current taxation policy imposes more on the wealthy population than on the other people. This tax burden is so much to an extent that in 2007 almost half of the overall income taxes were paid by 5% of the richest population while 40% of the citizens did not contribute to the tax pool. This tax system is too discriminatory, and the fair tax would eliminate this deficiency by enabling the citizens to control their tax expenditure. This proposal is however facing criticisms on the basis that it is regressive, and it would make the poor poorer since they spend most of their income on consumption of basic goods. The rich are also going to be favored while the middle class increases its tax burden. This is because the incomes of the middle class will be charged at a higher rate than those earning extremely large amounts of income. This would result to inequality in the society. This taxation system would ease the tax compliance hence promote investments and savings. The prices are also expected to reduce since the businesses will cut down on their costs of production. The system reduces the amount of tax revenue collected, and this would result in a federal budget deficit since it does not also address reduction of government spending. The system would present a big challenge in the collection of taxes and this will lead to tax evasion. The housing sector will be affected negatively since it will no longer be favored. Historical Links Of the Taxation Policies The taxation policies have undergone various reforms over the years. Around 1817, the government relied heavily on tariffs and abolished internal taxes. In 1862, an Act was established to ensure the effective collection of taxes and powers given to the commissioner of internal revenue to enact taxation laws. The 16th amendment of 1913 made income tax a significant source of the nation’s revenue. This was presided by unfair taxation policies in the collection of these taxes under the influence of powerful and influential people, which worked in their favor. This resulted in seeking fair and effective methods of tax imposition to maintain equality among members of the public. The fair tax act was one such method which is a viable tax system designed to ensure fairness in taxation. It was first introduced by Linder to the 106th congress in 1999. Similar bills have continuously been introduced to the congress since then. Therefore, the fair tax act is not a new thing to the Americ an citizens. Various committees have been set up to discuss the issue, but the bill has never gone past that stage. The bill has mostly been supported by the republicans, but the democrats have been reluctant in embracing the system. The US president, Barrack Obama opposes the bill arguing that it does not bring progress to tax systems. Proposition for the Fair Tax Act The Georgia for fair tax is a group representing the views of business people in favor of the fair tax system. They propose that the businesses stand to benefit from the system. This is because it eliminates taxes such as corporate taxes that increase the production costs. This means that they will produce at a lower cost and therefore sell at a lower price to the customers. This will allow the businesses have a better ground for competition in the international market hence this promotes international business transactions. Business transactions are not taxed thus facilitating them. Because of the fairness in taxation, a fair ground is provided for all businesses regardless of their sizes. Elimination of payroll taxes promotes reinvestment hence economic growth. Rob Woodall is a congressional representative in favor of the fair tax system. He represents the 7th district of Georgia. He says â€Å"the reason for this is that the fair tax isn’t about simply taxes; it is about f reedom†¦Ã¢â‚¬  (Woodland, 2012). He insists it is a method of preventing over taxation. Fair tax system is the surest way of ensuring equity among citizens. His reason is that the system provides transparency in taxes collected. Similar rate of tax is charged on all goods purchased hence convenience in determine the exact amount of taxes charged on a certain amount of sales. It is of a simple structure and easy to understand unlike the current elaborate system that is too elaborate. The system eliminates allowances such as exemptions that make calculations very complicated and simply gives a simple rate of 23%. Ensures fairness in treatment of all citizens since a similar rate is charged on all kinds of goods regardless of the type. It would enable the realization of dreams among the people by minimizing the amount of taxes they pay from their hard work. It would offer freedom to the citizens and relieve the congress off its power to manipulate tax collection. This bill has ha d many sponsors who have taken a broad step in introducing it in various congress sessions. The greatest sponsor is John Linder who was the first to introduce the bill and continued to push for its adoption until his retirement. He even wrote a book, â€Å"The Fair Tax Book†, which explains his position in this system. He supports the fair treatment that it has to offer. Opposition One of the major opposers of the system is president Obama who supports a more progressive taxation system, which the system does not offer. Another group is the economists who represent the analytical population in the country. â€Å"FairTax is too good to be true, and voters should not take seriously any candidate who supports it† (Bartlett, 2007). There is a great risk in implementing this system. It encourages the reduction of the amount of taxes paid by citizens. This will mean that a lower amount of overall taxes will be collected by the government. It does not provide a method to cut down on the government expenditure. This results in a budget deficit. This deficit is not healthy for an economy since the government will have to adopt alternative measures to finance its expenditure. One of the financing alternatives is borrowing of funds that can be done internally or externally. This eventually translates into accumulation of debts. This hinders the economic growth of a country and reduces its credibility to the outside world hence the government will have problems in qualification of loans in the end. This will result in a government that spends what it does not have and relies on handouts for survival. Social Justice Social justice is the practice of maintaining equality and cohesion in a society by maintaining a balance in treatment of various social classes (younkins, 2000). The fair tax act is an issue of social justice since its effect has major effects on the social structure of the society. It is a progressive tax system meaning the poor pay lesser than the rich. Heavy taxes are charged on the poor and the amount collected is used in providing services for the society. This shows maintenance of balance among all the citizens and reduces the gap between the poor and the rich. This system also ensures fairness since taxes are charged on goods that all members of the society consume meaning every citizen will contribute to the taxes and regulate the amount of taxes paid through regulating consumption. Reference Bartlett, Bruce. (August 25 2007). The deceptive presentation of the fair tax proposal. Economist’s view. Retrieved from http://economistsview.typepad.com/economistsview/2007/08/the-deceptive-p.html Younkins, Edward W. (September 30 2000). Taxation and Justice. Capitalism and Commerce. Retrieved From quebecoislibre.org/000930-11.htm Woodland, Rob. (2012). The Fair T Woodland Ax. Congressman Rob Woodall. Retrieved From http://woodall.house.gov/issue/fairtax

Branding essay part 2

Branding essay part 2 Branding essay part 2 Branding essay part 2Branding essay part  1Challenges and opportunitiesAt the moment, Natural Kitchen faces the problem of several design challenges. First of all, the company has to focus on the improvement of the consumer trust which is essential for the creation of a reliable and reputable brand. If customers do not trust with the brand, the company cannot gain any considerable success in the market and improve its competitive position (Brown, 2003). As the company can expand its business nationwide as well as internationally, it can use its brand to expand but still keep core identity. The core identity is essential for the maintenance of the brand that means that the company should not change its brand along with the expansion of its business. The creation of a stable, recognizable and popular brand should become priorities of the company. Finally, at the moment, the company faces the problem of the co-operation with other organisations (environmental, fair-trade, lifestyle, c harities, etc.). Such cooperation can influence kids and shoppers to think about environmental and sustainable issues. The interaction with public organisations, wider involvement of the company into community activities and other forms of the cooperation of Natural Kitchen with other organisations contributes to the improvement of the public image of its brand and the overall formation of the positive attitude of the public to the company’s brand.The process for selecting a suitable branding agencyThe selection of a suitable branding agency is very responsible and important process. In this regard, Natural Kitchen should elaborate key criteria for the selection of the branding agency (Peters, 2007). At this point, the selection of the branding agency should match the marketing goals of the company and its marketing strategy. Taking into consideration the opportunity of the development of the company’s operations nationwide and internationally, Natural Kitchen should s elect the agency that operates in the UK and takes one of the leading positions in the UK branding industry (Mohrman, 2009). At the same time, the company should not refer to the branding agency which has a large staff and multiple customers because, in such a case, the company may face the problem of the standard approach used by the branding company to the creation of Natural Kitchen brand. Instead, Natural Kitchen needs the branding agency that uses the personalized approach to each customer and is capable to meet specific needs of the company and understand its uniqueness. Therefore, a relatively small agency may be the right choice for Natural Kitchen. In this regard, Rareform is the right choice of the branding agency for Natural Kitchen because this is one of the most successful branding agencies in the UK, although its annual revenue does not exceed $1 million that means that the company does not involve a large number of serious projects that may distract the best human res ources of the branding agency. Instead, Natural Kitchen may count on the involvement of the best professionals of the successful branding agency for the creation of the new brand of the company or the improvement of the existing one.Chosen branding agency and the approach to the briefThe chosen agency, Rareform, is the successful branding agency which main approach is based on the personalized, customer-centred approach to each customer (Gitlow, 2009). In such a way, Natural Kitchen can gain considerable benefits from the cooperation with Rareform because the agency will take into consideration specificities of the company and meet its branding needs and goals (Bamberg, 2000). Rarefrom can provide Natural Kitchen with an opportunity to create the unique brand that mirrors the vision and mission of the company and helps Natural Kitchen to implement successfully its marketing strategy oriented on the national and international market expansion.Plan  Ã‚  Ã‚  Ã‚   The rollout of the n ew brand, phases and plan and budgetThe new brand of Natural Kitchen is the brand oriented on the delivery of healthy food products to its customers. The primary concern of the brand is the customer health. This is why the company is supplying organic food products that are healthy and safe for human health as well as natural environment. The first stage of the development of the new brand is the identification of the brand philosophy, which is the philosophy based on the healthy food for mass customers (Viardot, 2001). The next stage is the identification of the target customer group, which is customers in the UK and this customer group may expand steadily internationally. The next step is the elaboration of the methods of the brand promotion. In this regard, the company should identify tools and methods that may be applied successfully. In case of Natural Kitchen, the company should focus on the development of close company-community ties that means that the company can promote it s brand within local communities throughout the UK. For instance, the company can sponsor health programs informing the public of the importance of the healthy food for their health. The company can sponsor meetings of health care professionals with local community members. In such a way, the company will create the image of the socially responsible company that takes care of customers’ health and offers products that may be useful for their health. The budget of the project (See App.) will need to raise funds for the implementation of the plan of the new branding policy of the company but the project will start brining return on investment during first years of the implementation of the project.  Ã‚  Ã‚  Ã‚   ROI and testingThe company can start receive return on investments during the second and third years of the implementation of the new branding policy. The first year will be the most difficult one since the company will need to invest in the creation and promotion of its brand. The overall success of the project and its effectiveness can be measured with the help of the assessment of the recognition of the brand by customers in the UK. The assessment of the recognition of the brand of the company can be conducted with the help of surveys conducted online or via phones.ConclusionsThus, Natural Kitchen has extensive opportunities to develop its business successfully. However, the company needs to enhance its brand image because the brand of the company is very important for its marketing success. The brand influences the perception of the company by customers and influences its competitive position. Natural Kitchen should use the branding agency’s services to reach the target customer group and create a strong and attractive brand that is recognised nationwide.

Adult Lifelong Learning Essay Example | Topics and Well Written Essays - 1000 words

Adult Lifelong Learning - Essay Example The stages can serve the adult educators by finding out the vital link between their development and how useful it will be for them in the long-range scheme of things. It will tell them exactly how their nuances would be handled and what needs to be discerned as far as the future domains are concerned. The adult educators have a good enough idea as to how their success graph would be measured and what they need to learn over a period of time. It will them exactly where they are lacking and what they need to adapt with the passage of time. 3. If you were to take a course, in which stage from above would you be? How would it influence your choice? If I was allowed to choose a course from the different development stages, I will go for early adulthood as this is the age that I am looking forward to having currently. It will tell me exactly how the transition within my life will come about and what I must adopt in order to move forward with the different undertakings of my own life. Exer cise 2: Based on the following document, titled Focus on Basics, define Informational vs. Transformational Teaching. In your journal, comment on which one applies to your own teaching philosophy and why? Informational teaching is comprised of providing information towards the educators’ domains whereby he reads the instructions beforehand and then goes about implementing the same. The aspect of transformational teaching is a bit different where the transformation takes place on a natural level. There is the acquisition of skill with proper knowledge not being present; however, the knowledge and information are gained with the passage of time through actual learning regimes that are employed. Informational teaching makes use of the proper guidelines which are already in place and that need to be studied out loud in order to reap success for the educators.